Freud Overview
A friend of mine was stalking the writers at Heat magazine recently and happened to stumble, quite literally, into Freud Bar whilst trying to avoid eye contact with the editor of Heat as she came out of head office across the road (its ok, she didn’t spot m…I mean, didn’t spot my ‘friend’). This Freudian slip (*groan) was due to the near-vertical stairs leading down to the bar. One piece of advice before you canter down to Freud: make sure you arrive before you start drinking, otherwise you could fall head-over-heals.
All psychoanalytical jokes aside, the Freud art exhibition/furniture emporium selling £300 chairs/bar/café for suits, arty students and media-tors is very smoky, very brown, and daubed with warning signs for all manner of threatening annoyances.
This beatnik zone, which claims it was England’s first café-bar, is easel to a maverick kind of art – giant cocktail art. All tastes are catered for, ranging from the classic Mojito to the madcap Homeboy, the fear-inducing Zombie, and the assertive Perfect Pimms. I heard that the Long Island Iced Tea is powerful enough to kill Death Row murderers with kindness. It’s less messy, entirely legal and a much better send-off altogether.
They also offer a wide range of wine, bottled beers and even a 'pint' of latte - but if you’re going to swim with the sharks you don’t want to see the Bottlenose, you want to see the Great White, right?
Being so small and having a kitchen that’s basically just a grill, lunchtimes at Freud fall neatly into two categories: you can either go DIY with an embarrassment of salad choices; or, if you don’t mind bleeding gums for the rest of the afternoon, there’s the toasted, thick-cut granary sandwiches instead.
Freud is the absolute antithesis to Starbucks and the kind of place you only discover through word-of-mouth. Yet it remains one of London’s best kept secrets. Someone must’ve blabbed, own up!
Sigmund Freud once said that, “Love and work... work and love, that's all there is”. So which is it gunna be? (Updated 16/02/2006)
Additional Info: Cocktails, Non-Smoking Area, Children Allowed, Food
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